Photo by Philip Høpner for ELLE


The Copenhagen based Blogger Sophia Roe has always had a flair for being creative and creating visual impressions ever since she grew up.
Having a mother working with design gave her the belief
that you can make your creative hobby a way of living.
The adventure of mixing business with creativity started in June 2015,
when Sophia launched her blog Roe Diary.
Sophia is beloved by her followers for showing that fashion is for everyone, by mixing high-street with high-fashion and most importantly, that Scandi style is all about being effortless chic.
Many big fashion houses around the world have already paid attention to the Scandi blogger.
Since 2015 Sophia has worked with brands like Fendi, Calvin Klein Jeans, Dior Makeup, Paul Smith, Anya Hindmarch, Moschino, La Mer, Marc Jacobs, Stylebop.com, Filippa K amongst many others…